Growing consumer demand and changing appearance standards have propelled the cosmetics industry's notable expansion. Concerns over the expansion's effects on the environment, such as waste production, pollution, and resource depletion, have been highlighted. By examining elements like packaging waste, carbon footprint, and the ecological effects of component procurement, this study investigates the connection between the use of cosmetics and environmental sustainability. It also looks at customer behavior and understanding around sustainable cosmetic options. In order to reduce the industry's environmental impact while satisfying consumer desires, the findings emphasize the necessity of eco-friendly formulas, conscientious packaging, and sustainable corporate methods.