THE ROLE OF GOVERNMENT AND INSTITUTIONAL INITIATIVES IN ENHANCING FINANCIAL LITERACY AMONG THE PUBLIC
Dr.S.Saranya, Dr.K.Chandrasekar
Alagappa Institute of Management, Alagappa University, Karaikudi- 630004, Tamil Nadu, India
Abstract
Purpose
The primary objective of this study is to examine how government and institutional initiatives contribute to enhancing financial literacy among the public. The research seeks to understand the effectiveness of these initiatives in improving financial knowledge, skills, and decision-making capabilities across different demographics.
Theoretical Framework
The study is underpinned by theories related to financial education, including the diffusion of innovations theory and social cognitive theory. These frameworks help to analyze how institutional support and policy interventions influence financial literacy levels within society.
Design/Methodology/Approach
This research employs a mixed-methods approach, incorporating both quantitative and qualitative data. Surveys and interviews were conducted with participants from various regions to assess the impact of government and institutional initiatives. A purposive sampling method was used to select respondents, ensuring a diverse representation of the public.
Findings
The findings indicate that government and institutional initiatives significantly enhance financial literacy among the public. Educational programs, policy interventions, and awareness campaigns have contributed to improved financial understanding and responsible financial behaviors. However, challenges such as accessibility to resources and regional disparities remain.
Results/Conclusion
The research concludes that well-structured government and institutional initiatives play a crucial role in advancing financial literacy. These initiatives have the potential to bridge knowledge gaps and empower individuals to make informed financial decisions. Continued support and evaluation are necessary to ensure the long-term sustainability and effectiveness of these programs.
Research Practical & Social Implications
The study highlights the importance of integrating financial literacy into educational systems and public policies to foster economic stability and individual well-being. Practical implications include the development of targeted financial literacy programs that address specific needs and challenges faced by various communities. Socially, these initiatives contribute to financial inclusion, poverty reduction, and overall societal empowerment.
Keywords: Financial Literacy, Government Initiatives, Institutional Support, Policy Interventions, Educational Programs, Awareness Campaigns.
Journal Name :
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EPRA International Journal of Economics, Business and Management Studies (EBMS)
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Published on : 2025-03-15
Vol | : | 12 |
Issue | : | 3 |
Month | : | March |
Year | : | 2025 |