Profitability Analysis is an essential financial tool for assessing a company's capacity to turn a profit in relation to its income, assets, equity, and expenses is profitability analysis. It has a significant impact on a company's operational performance and long-term viability. Profitability analysis is crucial for a retail business like Heritage Foods to comprehend how well it uses its resources to turn a profit and how it stacks up against competitors and industry norms. This research adopted Purposive sampling Technique and the study Period is from 2019-20 to 2023-24. After analyzing the data from the Annual Reports of Heritage Foods Debt- Turnover Ratio, Interest Coverage ratio, Current Ratio and Operating Profit Margin has positive trend which means these are increasing in 2023-24 compared with 2019-20. At the same time Inventory Turnover ratio, Debt-Equity Ratio, Net Operating Margin, Return on Net worth and Earnings Per Share has a negative trend which means these are declining in 2023-24 compared with 2019-20.