A STUDY OF DIGITAL PLATFORMS TOWARDS TRANSFORMATION OF MSMEs WITH REFERENCE TO INDUSTRIAL MACHINERY


Muralidhar Sarma , Dr. Atul Loomba
Faculty of Management, Rabindranath Tagore University, Raisen M.P
Abstract
The present study is deals with role of digital platforms towards transformation of MSMEs with respect to Industrial Machinery. The study is based on primary data and samples for the study were taken among the target populations of MSMEs. In order to explore the role of digital platforms various parameters such as Improve Market access, Increase Efficiency, Enhanced Competitiveness and Innovation and Entrepreneurship were discussed. The final samples were taken from 88 numbers of respondents. The findings of the study indicates that The study's findings suggest that digital platforms have a significant impact on the transformation of MSMEs, particularly in terms of improving market access, increasing efficiency, and promoting innovation and entrepreneurship. However, the relationship between digital platforms and enhanced competitiveness is not statistically significant
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Journal Name :
EPRA International Journal of Economics, Business and Management Studies (EBMS)

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Published on : 2025-04-09

Vol : 12
Issue : 4
Month : April
Year : 2025
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