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(
    [id] => 15662
    [paper_index] => 202504-07-021092
    [title] => A COMPREHENSIVE EVALUATION OF DIGITAL MARKETING AND TRANSACTIONAL AUDITING PRACTICES IN ADVANCING FINANCIAL PERFORMANCE AND ENHANCING ORGANIZATIONAL VALUE
    [description] => 
    [author] => Jeevan M, Guru Manoj N, Jaganatha J, Dr. Chandrashekhar R
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => April
    [volume] => 12
    [issue] => 4
    [file] => fm/jpanel/upload/2025/April/202504-07-021092.pdf
    [abstract] => In today’s fast-paced business world, blending digital innovation with financial responsibility has become essential for achieving success. This study takes a deep dive into how digital marketing strategies and transactional auditing practices work together to impact a company’s financial performance and overall value. We’ll explore how digital marketing can broaden market reach and boost customer engagement, while also examining important transactional audit tools like Tally-based accounting systems, Tax Deducted at Source (TDS), and Goods and Services Tax (GST) compliance. Using a mixed-methods approach, this research combines hard financial data with valuable insights from marketing and finance professionals. The goal is to understand how these two interconnected areas contribute to efficiency, transparency, regulatory compliance, and profitability. We expect the findings to underscore the need for aligning digital outreach with solid financial governance to foster sustainable growth and a competitive edge. Ultimately, this study aims to provide strategic recommendations for organizations looking to improve their financial health and market value through the combined lens of digital and financial transformation.
    [keywords] => 
    [doj] => 2025-04-18
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 21
    [journal_id] => 7
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economics, Business and Management Studies (EBMS)
    [short_code] => IJHS
    [eissn] => 2347-4378
    [pissn] => 
    [home_page_wrapper] => images/products_image/2.EBMS.png
)
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