Artificial Intelligence (AI) is changing the game for businesses when it comes to understanding and managing Customer Lifetime Value (CLV). This important metric helps companies estimate how much a customer is worth throughout their relationship with the brand. With the help of machine learning algorithms, predictive analytics, and insightful data, AI allows organizations to predict CLV more accurately, spot high-value customers, and customize their marketing strategies. AI can sift through massive datasets in real-time to uncover purchasing trends, customer behaviours, and engagement levels, which leads to better segmentation and more personalized experiences for customers. Plus, AI-driven recommendation systems and churn prediction models empower businesses to keep their valuable customers and boost long-term profits. This paper dives into the main applications, advantages, and future possibilities of AI in managing CLV, showcasing how it enhances customer relationships and fosters sustainable business growth.