Purpose The main idea of this piece is to investigate through social media marketing how companies can reach Gen Z. With their quick-shifting trends and interactive elements, this research examines how social media sites can enable companies to engage youth. It seeks to grasp how companies might produce material that draws Gen Z, develops good relationships, and grows brand exposure. Design/Methodology/Approach The mixed methods approach will be applied in the research on interacting Gen Z via social media marketing. It will first begin with a review of current research on social media marketing and its relationship with Gen Z, stressing worldwide studies as well as those pertinent to the local context. Then, the study will use surveys to gather primary material and obtain quantitative insights from Gen Z consumers, marketing specialists, company’s owners. Furthermore, we will undertake qualitative interviews to better grasp their attitudes and experiences. This mix of data will enable one to evaluate the effects, difficulties, and tactics of social media marketing with Gen Z engagement. A full analysis of how social media marketing effectively connects Gen Z will be given using both qualitative and quantitative approaches. Findings The study demonstrates that social media marketing is a successful means of connecting with Gen Z. Since Gen Z spends a lot of time on platforms like Instagram, TikTok, YouTube, and Twitter, businesses can easily reach them through creative content, videos, and interactive posts. Marketing approaches that manifest these values help companies create stronger relationships since Gen Z values authenticity, transparency, and social responsibility. Quick replies to comments or messages, influencer marketing, and personalized content also go a long way to gaining their trust and focus. In addition, social media lets businesses build societies where Gen Z feels included and listened to, so boosting their loyalty. In general, social media ads enable companies to effectively advertise their products, engage generation Z, and establish long-term partnerships. Originality Social media marketing offers a dynamic way to engage with Gen Z, and this study stands out by delving into what genuinely captivates this generation. It emphasizes the distinctions between Gen Z and older generations, particularly their appreciation for authenticity, creativity, and social responsibility in the brands they support. The study investigates how businesses can leverage platforms like Instagram, TikTok, and YouTube not only to advertise products but also to foster genuine connections through interactive content, collaborations with influencers, and tailored marketing strategies. By aligning with Gen Z’s preferences, the study provides valuable insights into how brands can cultivate meaningful relationships, establish trust, and remain relevant in an ever-evolving digital landscape. Research Limitations/Implications The influence of social media marketing on Gen Z can differ across various regions, meaning the results of this study may not be universally applicable. Additionally, the research does not thoroughly address challenges such as varying levels of internet access, digital literacy, or evolving social media trends that might impact the effectiveness of marketing strategies. While the study indicates that social media is a significant tool for engaging Gen Z, it emphasizes the need for businesses to continually adapt their strategies to remain relevant. Factors such as short attention spans, privacy issues, and preferences for specific platforms could still hinder brands' ability to connect with Gen Z effectively. Practical Implications To enhance their social media marketing strategies, businesses need to grasp the interests, behaviours, and values of Gen Z. This generation Favor’s authentic and relatable content, so brands should aim to create posts that feel genuine instead of overly promotional. Engaging Gen Z with interactive content like polls, challenges, and short videos can be effective. Partnering with influencers who align with the brand's values can also foster trust. Moreover, businesses should prioritize quick responses to comments and messages to cultivate a sense of connection. By offering personalized content that resonates with Gen Z’s preferences and keeping up with the latest social media trends, brands can strengthen their relationships with this generation, ultimately leading to increased customer loyalty and growth. Social Implications Engaging Gen Z through social media marketing carries significant social implications. When businesses connect with Gen Z in a genuine and meaningful way, they contribute to a more inclusive and responsible digital environment. This generation values brands that advocate for positive social change, embrace diversity, and uphold ethical practices. By leveraging social media to promote messages around sustainability, mental health awareness, and social justice, businesses can positively shape Gen Z’s values and behaviours. This approach can nurture a more socially conscious generation, resulting in a healthier online community and strengthening the bond between brands and their audiences.