stdClass Object
(
    [id] => 15901
    [paper_index] => 202505-07-021462
    [title] => IMPACT OF TELEVISION ADVERTISEMENT ON BUYER BEHAVIOUR WITH SPECIAL REFERENCE TO POLLACHI CITY
    [description] => 
    [author] => Aravind Kumaran P, Dr. R. Balaji Vignesh, Mr.T.Sivagnana Selvakumar
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => May
    [volume] => 12
    [issue] => 5
    [file] => fm/jpanel/upload/2025/May/202505-07-021462.pdf
    [abstract] => Television advertisements have long played a significant role in shaping consumer preferences and influencing purchasing decisions. In recent years, even with the rise of digital platforms, TV ads continue to hold strong sway, especially in regional markets like Pollachi City. This study explores how television advertisements impact buyer behavior in this region, offering insights into the connection between ad content, consumer engagement, and decision-making. By examining local audience responses and analyzing behavioral trends, this research uncovers the effectiveness of TV ads in building brand awareness, emotional appeal, and product recall. The study also highlights how factors such as frequency, timing, and cultural relevance contribute to influencing consumer choices. In short, this empirical study sheds light on the continuing relevance of television as an advertising medium in Pollachi and provides valuable takeaways for marketers aiming to connect with audiences in smaller cities. However, with changing media consumption habits, marketers must adapt their strategies to stay effective and relevant.
    [keywords] => Television Advertising, Buyer Behaviour, Consumer Preferences, Purchase Decisions, Brand Recall, Advertising Impact, Regional Marketing
    [doj] => 2025-05-10
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 6
    [journal_id] => 7
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economics, Business and Management Studies (EBMS)
    [short_code] => IJHS
    [eissn] => 2347-4378
    [pissn] => 
    [home_page_wrapper] => images/products_image/2.EBMS.png
)
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