The evolving role of packaging and labelling has significantly influenced consumer buying behavior, particularly in the food product sector. This study investigates the impact of packaging and labelling on consumer purchasing decisions in Pollachi, focusing on how design, information provided, and visual appeal shape consumer preferences. By examining consumer responses and conducting surveys, the research identifies key factors such as product attractiveness, brand perception, and trust built through clear labelling. The findings emphasize the importance of packaging in communicating product quality, safety, and differentiation in a competitive market. Additionally, the study addresses the challenges faced by food marketers in balancing aesthetic appeal with informative content. Understanding these factors is crucial for manufacturers and marketers to enhance consumer satisfaction, foster brand loyalty, and increase sales. The research also provides insights into strategies for optimizing packaging and labelling, highlighting the need for continuous innovation to meet consumer expectations and preferences in a dynamic market environment.