In the current digital environment, Influencer Marketing has become one of the most potent methods for brands to engage with their desired audience. This approach entails partnering with influencers individuals who possess a substantial and active following on social media platforms such as Instagram, YouTube, TikTok, and Twitter to endorse products, services, or brand narratives. In contrast to conventional advertising, influencer marketing capitalizes on the trust and authenticity that influencers have cultivated with their followers. Consumers tend to place greater trust in recommendations from relatable individuals they admire, rather than in direct advertisements from brands. This strategy enables businesses to enhance brand visibility, foster engagement, and increase sales in a more natural manner. Influencer marketing manifests in various formats, including sponsored content, product evaluations, brand collaborations, and affiliate marketing. With the growth of social media, it has become an essential component of digital marketing, providing brands with a cost-effective and targeted means of reaching prospective customers.