This study considers the role of aviation branches in the development of customer perceptions of organized retailers in Tamil Nadu, Pollachi. We study not only major factors such as lighting, music, aroma, memory layouts, colour schemes and temperatures, but also how these factors affect the psychological and emotional reactions of our customers. The main goal is to evaluate how various airline elements affect customer satisfaction, purchase behaviour and loyalty in the context of polar retailers. The data was collected using qualitative and quantitative research methods, including research and observation methods, to register interactions with various prospects for consumers and business media. Convenient lighting, strategic placement of products and factors such as sedative aromas improve purchasing experience, increases time in stores, contributes to the possibility of pulse purchase and repeated visit. A positive point is to strengthen the loyalty to the brand and the loyalty of the customer and to affect future purchase solutions. In this study, a valuable knowledge dealer for Pollachi will focus on sensory factors that correspond to the expectations of customers and emotional inducing factors, and will ultimately provide a single dealer that can ultimately improve the customer's loyalty and improve the atmosphere of the point that focuses on sensory elements that contribute to retail transaction success.