This study investigates consumer attitudes toward solar energy devices in Pollachi, Tamil Nadu, focusing on factors influencing their adoption. With growing awareness about the environmental impact of conventional energy sources, the research explores how consumers in this rural area perceive solar energy in terms of cost, government incentives, and long-term benefits. Using surveys and interviews, the study identifies key drivers such as financial incentives, government policies, and environmental concerns, alongside barriers like high initial costs and lack of information on maintenance. The findings highlight a positive attitude toward solar energy, but emphasize the need for increased education, accessibility, and financial support to encourage wider adoption. The research provides valuable insights for stakeholders aiming to promote solar energy solutions in Pollachi and similar regions.