A STUDY ON EXPERIENCE ATTITUDE AND SATISFACTION AMONG THE CONSUMER OF ORGANIZED RETAIL SECTOR


Ms. Swetha R, Dr. Balaji Vignesh R, Dr.A.Giriprakash
Sakthi Institute of Information and Management Studies, Pollachi, Tamil Nadu
Abstract
This study examines the relationship between consumer experience, attitude, and satisfaction in the organized retail sector. As the organized retail market continues to expand, understanding how consumer experiences shape their attitudes and overall satisfaction has become crucial for retailers looking to enhance customer engagement and loyalty. The research investigates key factors influencing the consumer experience, including store atmosphere, product variety, pricing, customer service, and store layout. The results indicate that a positive consumer experience, particularly in terms of service quality and store environment, plays a significant role in shaping favorable attitudes and higher satisfaction. This research provides valuable insights for retail managers to refine their strategies and improve the overall consumer experience, ultimately fostering long-term customer loyalty.
Keywords: Consumer Experience, Consumer Attitude, Customer Satisfaction, Organized Retail Sector, Customer Loyalty.
Journal Name :
EPRA International Journal of Economics, Business and Management Studies (EBMS)

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Published on : 2025-05-10

Vol : 12
Issue : 5
Month : May
Year : 2025
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