The proliferation of social media platforms has profoundly reshaped the marketing landscape and significantly influenced how consumers make purchasing decisions, particularly within the electronic goods sector. This report analyses the multifaceted influence of social media on consumer buying behaviour for electronic products, identifying key social media factors that exert considerable impact. It further investigates the effectiveness of social media marketing strategies employed by electronic brands in driving consumer engagement and sales. The analysis reveals that social media has become an indispensable tool throughout the consumer journey, from initial awareness to post-purchase evaluation. Factors such as electronic word-of-mouth, influencer endorsements, accessibility of product information, and the establishment of trust play crucial roles in shaping consumer choices. Moreover, the strategic use of content marketing, the integration of social commerce, and the provision of customer service through social media have proven to be effective in enhancing engagement and boosting sales for electronic goods. The sheer volume of information available online necessitates a focused understanding of which elements on social media are most influential when consumers consider purchasing electronic devices, a category often characterized by significant financial outlay and technical specifications.