stdClass Object
(
    [id] => 16025
    [paper_index] => 202505-07-021554
    [title] => EXPLORING THE ROLE OF SUPPLY CHAIN AND LOGISTICS DIGITALIZATION IN ENHANCING CUSTOMER SATISFACTION IN E-COMMERCE
    [description] => 
    [author] => Ms. Saigeetha S,Dr. C. Rajalakshmi,Dr.A.K. Kavitha
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => May
    [volume] => 12
    [issue] => 5
    [file] => fm/jpanel/upload/2025/May/202505-07-021554.pdf
    [abstract] => In the rapidly evolving landscape of e-commerce, customer satisfaction has become a key competitive differentiator. This study investigates the role of supply chain and logistics digitalization in enhancing customer satisfaction within the e-commerce retail sector. With the growing demand for faster, transparent, and more reliable services, digital technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), blockchain, and big data analytics are transforming traditional supply chain operations. This paper explores how these technological advancements contribute to improved service quality, real-time tracking, efficient delivery, and seamless return processes all of which directly impact the end-user experience. Through a detailed review of existing literature and industry practices, the research identifies the drivers, benefits, and challenges associated with digitalization, while also highlighting best practices from leading e-commerce players. The findings underscore that effective implementation of digital logistics solutions not only streamlines operations but also significantly boosts customer trust, loyalty, and satisfaction in the competitive digital marketplace
    [keywords] => Supply Chain Digitalization, E-commerce Logistics, Customer Satisfaction, AI and IoT in Supply Chain, Blockchain in Logistics
    [doj] => 2025-05-14
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 43
    [journal_id] => 7
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economics, Business and Management Studies (EBMS)
    [short_code] => IJHS
    [eissn] => 2347-4378
    [pissn] => 
    [home_page_wrapper] => images/products_image/2.EBMS.png
)
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