stdClass Object
(
    [id] => 16502
    [paper_index] => 202506-07-022337
    [title] => REVISITING ENTREPRENEURIAL ORIENTATION AS CATALYSTS OF MULTI-FRANCHISE PERFORMANCE: A CONCEPTUAL FRAMEWORK
    [description] => 
    [author] => Mathivannan Jaganathan, Hoe Chee Hee, Zolkafli B Hussin, Abdul Rahim Othman
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => June
    [volume] => 12
    [issue] => 6
    [file] => fm/jpanel/upload/2025/June/202506-07-022337.pdf
    [abstract] => This study examines the relationship between entrepreneurial orientation and the performance of multi-franchise owner-operators in Malaysia. In an increasingly complex and competitive business environment, the franchising business model has become a focal point for many operators. This franchising opportunity enables individuals to embark on entrepreneurship while leveraging the support of established franchise brands. Multi-franchising presents a significant opportunity for expanding franchise networks and achieving sustainable business growth. Therefore, this study investigates the key entrepreneurial orientation associated with the performance of multi-franchise owner-operators. Specifically, innovation, risk-taking, and proactiveness will be explored to identify how these orientations influence business performance in the Malaysian context. The methodology involves a comprehensive literature review to identify knowledge gaps and develop a conceptual framework. Data will be collected from owner-operators of Malaysian multi-franchise businesses. Propositions for each relationship will emerge from this framework. Finally, several expected contributions and recommendations for future studies are presented.
    [keywords] => 
    [doj] => 2025-06-11
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 8
    [journal_id] => 7
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economics, Business and Management Studies (EBMS)
    [short_code] => IJHS
    [eissn] => 2347-4378
    [pissn] => 
    [home_page_wrapper] => images/products_image/2.EBMS.png
)
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