This study explores the impact of content strategy on consumer engagement across social media platforms, focusing on how various content types and brand interactions shape consumer perceptions. Using a quantitative approach, data was collected from 327 respondents through structured online surveys, examining content relevance, personalization, posting frequency, and brand responsiveness. The findings reveal that personalized, high-quality, and interactive content significantly enhances engagement, while overly promotional content, excessive advertising, and inconsistent posting reduces engagement. Word cloud analyses across demographics (gender and occupation) highlighted common preferences for engaging, authentic, and value-driven content. Chi-square tests demonstrated significant relationships between time spent on social media, brand interaction frequency, and consumer purchase behaviour. Decision tree analysis further confirmed that responsiveness and content relevance are critical drivers of positive engagement experiences. The study concludes that brands must adopt a customer-centric content strategy, blending promotions with education, entertainment, and interaction, to foster deeper loyalty and advocacy. By prioritizing consistent, personalized, and meaningful engagement, businesses can leverage social media as a dynamic tool for building lasting consumer relationships in a competitive digital landscape.