RELATIONSHIP BETWEEN NETWORK SKILLS AND PERFORMANCE OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN KERICHO COUNTY, KENYA
FA Prof. Tom Nyamache, Mr. Laban Chweya Matoke
Department of Business Management, Turkana University College, Kenya
Abstract
The micro small and medium enterprise has proved to be a backbone of most economies. They play a pivotal role such as creating employment opportunities for young and the old and this fosters economic growth and development. However, despite this critical importance of the sector and much effort by most governments in supporting the growth and development, nearly 70% of the MSMEs fail in less than three years since the commencement of their operations. Specifically, there is a high mortality rate of the MSMEs in Kericho county and it is estimated to be at 2.1%. This information therefore invited for a study to unravel the influence of network skills on performance of MSMEs in Kericho county. The study deployed correlational design where 615 MSMEs formed a target population for the study. The study employed stratified and purposive sampling techniques. The researcher employed Yamane’s formula (1967) to arrive at 242 respondents who were the sample size of this study. A structured questionnaire was used as a research instrument to gather information for analysis. A structured questionnaire was used as a research instrument to gather information for analysis. The data gathered by the researcher was descriptively and inferentially analyzed. From the analyzed data it was indicated that network skills influenced performance of MSMEs through accessing business networks, linking with other strategic partners and acquiring entrepreneurial trainings and mentorship. In conclusion, network skills positively and significantly influenced performance of MSMEs (Beta=0.435, and P<0.05). this study recommends that Kericho county government need to encourage the business entrepreneurs to adopt the concept of networking in order to enhance their business skills. The county also should formulate policies that will foster good environment for entrepreneurs networking
Keywords: Micro Small And Medium Enterprises, Networking Skills, Performance
Journal Name :
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EPRA International Journal of Economics, Business and Management Studies (EBMS)
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Published on : 2025-06-29
Vol | : | 12 |
Issue | : | 6 |
Month | : | June |
Year | : | 2025 |