Understanding the role of demographics in investment behavior is essential for improving financial planning, especially in a dynamic and growing city like Bengaluru. The study bridges the gap between demographic insights and personalized financial decision-making. In attempting to connect the dots on how age, gender, income levels and education intersect to influence how we save and invest, the study identifies some patterns that suggest opportunities–and also problems. Through data research and polling, we found that older people tend to hold greater value in long-term security. Women tend to select safer investment options than men do, suggesting a gap in confidence extending beyond mere financial literacy. Tech workers, however, are still attracted to traditional investments such as gold and real estate, showing that a belief in the wealth you can touch has not faded. Unexpectedly, the rise of digital payments hasn't fully translated into ease with online investing, indicating a need for increased financial awareness. To close gaps and encourage wiser financial decisions, these insights urge customized financial products, workplace education initiatives, and legislative changes. In the end, this study emphasizes how cultural norms, individual experiences, and emotional stability all influence financial behaviour in addition to reasoning.