stdClass Object ( [id] => 16911 [paper_index] => 202506-07-022690 [title] => EFFECT OF OPERATING CASH FLOWS ON THE FINANCIAL PERFORMANCE OF NON-FINANCIAL FIRMS LISTED IN THE NAIROBI SECURITIES EXCHANGE [description] => [author] => FA Prof. Tom Nyamache, Mr. Joseph Singori [googlescholar] => [doi] => [year] => 2025 [month] => July [volume] => 12 [issue] => 7 [file] => fm/jpanel/upload/2025/July/202506-07-022690.pdf [abstract] => Operating cash flow management plays a critical role in enhancing the financial performance of non-financial firms listed on the Nairobi Securities Exchange (NSE). This study specifically examined the effect of operating cash flows on firm performance, guided by the Free Cash Flow Theory, Agency Cost Theory, and Keynesian Theory of Money. Using a cross-sectional design and secondary data from 44 non-financial firms between 2017 and 2023, the analysis employed descriptive and inferential statistics through STATA software. The findings revealed that efficient management of operating cash flows significantly and positively influences financial performance by improving liquidity, profitability, and overall financial stability. The study concludes that strengthening operating cash flow practices is vital for firm success and recommends the adoption of real-time cash flow monitoring systems and robust working capital policies. These insights are valuable for managers, policymakers, and researchers aiming to foster financial resilience in non-financial sectors. [keywords] => Operating Cash Flows, Financial Performance, Non-Financial Firms, Nairobi Securities Exchange (NSE), Return on Assets (ROA), [doj] => 2025-07-11 [hit] => [status] => [award_status] => P [orderr] => 4 [journal_id] => 7 [googlesearch_link] => [edit_on] => [is_status] => 1 [journalname] => EPRA International Journal of Economics, Business and Management Studies (EBMS) [short_code] => IJHS [eissn] => 2347-4378 [pissn] => [home_page_wrapper] => images/products_image/2.EBMS.png ) Error fetching PDF file.