stdClass Object
(
    [id] => 16982
    [paper_index] => 202507-07-023084
    [title] => FINANCIAL SUSTAINABILITY OF MARKET THROUGH DIGITAL ADVERTISEMENT
    [description] => 
    [author] => Shanskar Jain, Srajan Sahu
    [googlescholar] => 
    [doi] => https://doi.org/10.36713/epra23084
    [year] => 2025
    [month] => July
    [volume] => 12
    [issue] => 7
    [file] => fm/jpanel/upload/2025/July/202507-07-023084.pdf
    [abstract] => Businesses seeking to succeed in an era where digital transformation is altering market dynamics must comprehend the financial sustainability of digital advertising. With a focus on how digital advertising channels affect market revenue, cost effectiveness, and consumer engagement, this study investigates the financial impact and efficacy of these platforms. Utilizing a mixed-method approach that incorporates both qualitative and quantitative data, the study makes use of 51 participants' structured questionnaire responses from the Sagar district. Moreover, the study highlights that digital advertising’s flexibility in targeting, its measurable ROI, and its capacity for engaging content contribute to its cost efficiency and enhanced revenue potential. The predicted growth in expenditure on digital advertising coincides with an increase in revenue from several sectors, emphasizing its importance for long-term financial stability. Enterprises are compelled to invest in digital advertising, capitalize on modern technology, and build tactical relationships with influencers in order to increase market awareness and ensure long-term financial prosperity.
These insights suggest that digital advertising not only offers superior financial advantages over traditional methods but also leverages advanced technologies and strategic marketing trends to optimize engagement and market penetration. For organizations aiming for financial sustainability and growth, investing in digital advertising and embracing innovative approaches such as AI and influencer partnerships are essential strategies.

    [keywords] => Financial, Sustainability, Digital Advertisement, Perception
    [doj] => 2025-07-16
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 10
    [journal_id] => 7
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economics, Business and Management Studies (EBMS)
    [short_code] => IJHS
    [eissn] => 2347-4378
    [pissn] => 
    [home_page_wrapper] => images/products_image/2.EBMS.png
)
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