stdClass Object ( [id] => 16996 [paper_index] => 202507-07-023090 [title] => MOBILE BANKING SERVICES AND HOUSEHOLD'S WELFARE AT WEST KARACHUONYO WARD IN HOMA BAY COUNTY, KENYA [description] => [author] => Jared Odoyo Olwa, Dr. Yasin Kuso Ghabon [googlescholar] => [doi] => https://doi.org/10.36713/epra23090 [year] => 2025 [month] => July [volume] => 12 [issue] => 7 [file] => fm/jpanel/upload/2025/July/202507-07-023090.pdf [abstract] => Mobile banking services, encompassing access to mobile loans, savings, bill payments, money transfers, and airtime/data purchases, have transformed financial inclusion in rural Kenya. This study examines their effect on household welfare measured through food security, school fee payments, medical bill payments, monthly income growth, and household asset growth in West Karachuonyo Ward, Homa Bay County. A cross-sectional descriptive and correlational design was adopted, with data collected from 130 participants (125 smallholder households and 5 key informants) using 5-point Likert scale questionnaires and interviews. Regression analysis revealed a significant positive effect of mobile banking services on household welfare (β = 0.528, p = 0.000), with a strong positive correlation (r = 0.889, p = 0.000). Mobile money transfers and savings were the most influential, enhancing food security and financial stability. Challenges like high loan interest rates and network unreliability were noted. The study recommends enhanced financial literacy, improved network infrastructure, and affordable loan products to maximize welfare benefits. These findings provide insights for policymakers and financial institutions to strengthen rural household resilience. [keywords] => Mobile Banking, Household Welfare, Financial Inclusion, Food Security, West Karachuonyo, Homa Bay County [doj] => 2025-07-17 [hit] => [status] => [award_status] => P [orderr] => 12 [journal_id] => 7 [googlesearch_link] => [edit_on] => [is_status] => 1 [journalname] => EPRA International Journal of Economics, Business and Management Studies (EBMS) [short_code] => IJHS [eissn] => 2347-4378 [pissn] => [home_page_wrapper] => images/products_image/2.EBMS.png ) Error fetching PDF file.