Green and organic beauty products are gaining popularity since last decades, the market is evolving at a higher rate, still a little focus has been placed on how younger consumers perceive and respond to the sustainability principles related to these products. Often popularly called as digital natives and innovators or change agents, the Generation Z cohort reflects a paradoxical position because on one hand, they show a strong concern towards the environment, while on the other, they are affected by trends, fashion, aesthetics, and price considerations. This disparity often results in a question whether factors actually affect their consumption patterns and preferences regarding environmentally friendly cosmetics. The present study employs a qualitative approach, conducted by the thematic analysis framework developed by Braun and Clarke (2006), instead of being dependent on empirical data or quantitative methodologies. The review mainly finds two prominent thematic clusters through a systematic review of 25 peer-reviewed articles and market reports published during 2012 and 2024 i.e. key barriers including price sensitivity, lack of product availability, perceived ineffectiveness, and trust issues regarding greenwashing practices and key drivers including environmental concern, health consciousness, self-identity and social influence. The conceptual mapping of these themes attempts to draw consciousness to the contextual and psychological discrepancies that determine Gen Z's attitude, perceptions and actions towards green consumption. By presenting a thorough understanding of the factors that motivates or discourages Gen Z consumers in the green beauty space, the study further aims to add to the existing body of literature. Marketers, educators, and policymakers are recommended to incorporate cost, transparency, and trust into their green product strategy.