This study investigates the salient factors influencing consumer adoption and continued utilization of quick commerce platforms, with a specific focus on convenience. Using an exploratory quantitative approach, primary data were collected from a survey of 70 Mumbai residents, complemented by secondary data from news articles. The findings reveal that convenience and speed are the most significant drivers of consumer engagement, with a combined 88.6% of users citing timesaving as a primary reason for usage and 92.9% agreeing that quick commerce simplifies their daily routine. Furthermore, the platforms are largely perceived as user-friendly, contributing significantly to satisfaction. While factors like promotional offers, product variety, and data security also play a role, the data overwhelmingly shows that convenience is the key differentiator that drives consumers to choose quick commerce over both traditional stores and standard e-commerce, contributing to the sector’s overall growth.