stdClass Object
(
    [id] => 17644
    [paper_index] => 202509-07-024132
    [title] => DECODING QUICK COMMERCE: A STUDY ON THE FACTOR AND ROLE OF CONVENIENCE IN CONSUMER ENGAGEMENT 
    [description] => 
    [author] => Ms. Bushra Shah Mohammed Aslam
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => September
    [volume] => 12
    [issue] => 9
    [file] => fm/jpanel/upload/2025/September/202509-07-024132.pdf
    [abstract] =>  This study investigates the salient factors influencing consumer adoption and continued utilization of quick commerce platforms, with a specific focus on convenience. Using an exploratory quantitative approach, primary data were collected from a survey of 70 Mumbai residents, complemented by secondary data from news articles. The findings reveal that convenience and speed are the most significant drivers of consumer engagement, with a combined 88.6% of users citing timesaving as a primary reason for usage and 92.9% agreeing that quick commerce simplifies their daily routine. Furthermore, the platforms are largely perceived as user-friendly, contributing significantly to satisfaction. While factors like promotional offers, product variety, and data security also play a role, the data overwhelmingly shows that convenience is the key differentiator that drives consumers to choose quick commerce over both traditional stores and standard e-commerce, contributing to the sector’s overall growth.
    [keywords] => Quick Commerce, Convenience, Consumer behaviour, Mumbai
    [doj] => 2025-09-23
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 20
    [journal_id] => 7
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economics, Business and Management Studies (EBMS)
    [short_code] => IJHS
    [eissn] => 2347-4378
    [pissn] => 
    [home_page_wrapper] => images/products_image/2.EBMS.png
)
Error fetching PDF file.