This article examines the development and implementation stages of investment strategy in enterprises, highlighting the essential processes required for sustainable growth and competitiveness. Investment strategy formation involves setting clear objectives, analyzing internal and external environments, selecting strategic investment directions, and aligning investments with corporate goals. The study emphasizes the importance of flexible and adaptive investment planning, taking into account the dynamic nature of the external investment environment. Special attention is given to the integration of innovation and technological advancement into investment strategies as critical drivers of competitiveness. Furthermore, the role of risk minimization in investment decision-making is discussed, promoting systematic evaluation of alternative scenarios. The research concludes that a well-structured, innovation-oriented, and risk-managed investment strategy enhances the enterprise’s ability to achieve long-term financial stability, technological leadership, and strategic resilience in a competitive global market.