TRANSITION FROM OFFLINE TO OMNICHANNEL RETAILING: CHALLENGES AND STRATEGIES FOR REGIONAL RETAILERS
Mr. Yerriswamy Asundi, Dr. Sujaya Kumar S
1.Assistant Professor in Commerce, Government First Grade College, Hitnal, Koppal-583234, 2.Faculty, Department of Commerce, Vijayanagar College, Hosapete-583201
Abstract
The transition from offline to omnichannel retailing represents one of the most significant transformations in the global retail industry, particularly for regional retailers. This study explores the challenges and strategies involved in adopting an omnichannel framework, focusing on how smaller and regionally based retailers can remain competitive in a rapidly digitalizing marketplace. The traditional retail model—centered on physical stores—has been disrupted by technological innovation, mobile commerce, and changing consumer behavior that values convenience, personalization, and seamless interaction across platforms. Regional retailers, once dependent on local foot traffic and in-store relationships, now face the need to integrate digital infrastructure, unify data systems, and deliver consistent customer experiences both online and offline.
This paper explores the transition from offline to Omni channel retailing. And also the study highlights practical strategies for regional retailers to modernize operations while retaining their local identity and customer trust. It also emphasizes the importance of leadership, employee training, and data-driven decision-making in sustaining digital transformation. A case study of Reliance Retail, one of India’s largest and most successful omnichannel enterprises, is presented to illustrate how a retailer can combine scale, technology, and local engagement to achieve competitive advantage. The findings suggest that omnichannel retailing is not simply a shift in sales channels but a comprehensive redefinition of how retailers connect with consumers, manage resources, and build long-term brand value in a digitally connected economy.
Keywords: Transition, Offline, Omnichannel Retailing, Challenges, Strategies, and Regional Retailers
Journal Name :
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EPRA International Journal of Economics, Business and Management Studies (EBMS)
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Published on : 2025-11-16
| Vol | : | 12 |
| Issue | : | 11 |
| Month | : | November |
| Year | : | 2025 |