This Case Study examines Quality Management and Customer Satisfaction in Local Coffee Shops in General Santos City, Philippines, wherein independent establishments face intense competition due to the tremendous growth of the Coffee Market, making Quality Standards and Business Differentiation crucial for survival in an Overcrowded Market. A descriptive survey method was used to collect data from 300 respondents from various coffee shops; to assess their perceptions and experiences on their overall satisfaction regarding Coffee Quality, Service Quality and Quality Management Practices. Data analysis utilized weighted mean to determine the respondents’ level of satisfaction. Analysis result revealed that Quality Management Practices had the highest Grand Mean at 4.55 (Very High); followed by Coffee Quality at 4.51 (Very High) and Service Quality at 4.47 (High). Results also showed Coffee Presentation received the highest rating at 4.66 while Waiting Time received the lowest rating at 4.11. In conclusion, the study found that the strengths of the local coffee shops in General Santos City are mainly based on how well they present their coffee, how clean their store environments are and how standardized their procedures. Conversely, their weaknesses are their preparation speed, product quality consistency, and how adequate their employee training. The findings of the study suggest that local coffee shops in General Santos City have developed a solid operational base and therefore will require strategic changes in terms of employee training during peak hours and standardizing preparation methods to increase customer satisfaction and maintain competitiveness within the emerging specialty coffee sector.