The textile and garment industries of Bangladesh are one of the main economic contributors to the overall nation’s GDP. This sector has been facing tremendous pressure and scrutiny locally and globally due to environmental issues. This study investigates how government pressure (GP) and customer pressure (CP) influence corporate environmental strategies (CES) in the garment industry of Bangladesh. Applying cross-sectional design, data has been collected by online survey with the 305 respondents’ garments professional, and Partial Least Squares Structural Equation Modeling (PLS-SEM) has been used. As for statistical analysis, R-programming has been deployed. The result shows that the pressure from the government and customers is both positive on corporate environmental strategy, but customer pressure outweighs the government pressure. These findings highlight the stakeholder pressure on firms to shape environmental practices in developing economic contexts like Bangladesh. This study offers practical implications for the business owner and policymaker to incorporate environmentally friendly practices by meeting the customers’ demands and producing environmentally friendly apparel outlets and for policymakers by intensifying the monitoring and compliance framework and incentive-based initiatives to support businesses in making a sustainable economy.