The Public Utility Vehicle Modernization Program (PUVMP) is a national initiative aimed at upgrading traditional transport systems to improve mobility, economic activity, and access to essential services. This study examined the level of awareness of public utility jeepney drivers regarding the PUVMP, assessed its impact on their socio-economic conditions, and determined the extent to which the program achieved its intended outcomes in terms of economic sustainability, environmental sustainability, and service quality improvement in selected rural communities in Benguet Province. A quantitative descriptive survey design was employed using a structured questionnaire, with data analyzed through weighted mean. The respondents consisted of 103 jeepney drivers affiliated with the Baguio-Benguet Transport Cooperative (BBTC) operating in Buguias, Tublay, and selected routes in La Trinidad, Benguet. Findings revealed that the drivers had a moderate overall level of awareness of the PUVMP, while demonstrating high awareness of the program’s goals, benefits, and requirements. The program had a moderate impact on the drivers’ socio-economic conditions but contributed significantly to improved work environment and safety, increased passenger satisfaction, and enhanced job security. Training programs under the PUVMP strengthened drivers’ skills in vehicle maintenance, road safety, and customer service. The program moderately achieved environmental sustainability outcomes and highly achieved service quality improvements, particularly in passenger comfort and safety. The study recommends strengthened communication, guidance, and support mechanisms to further enhance the program’s long-term socio-economic and environmental impact.