This study aims to evaluate the relative importance of marketing mix elements in improving customer satisfaction regarding Maggi in Coimbatore. In the fast-moving consumer goods (FMCG) business, the elements of the marketing mix, namely product, price, place, and promotion, play a vital role in influencing consumer behaviour. Primary data was collected from 80 respondents using a structured questionnaire, and a descriptive research design was used to conduct this study. The data was analysed using chi-square tests, from which conclusions were drawn. The study revealed the importance of product quality, taste, availability, price, and promotion in improving customer satisfaction. Moreover, this study revealed a positive relationship between brand loyalty of consumers in Coimbatore city and the marketing mix strategy.