The expansion of social media platforms has significantly transformed the way individuals interact with digital content and marketing communication. Short-form video content such as reels has emerged as one of the most widely consumed forms of digital media, particularly among younger audiences. Within this format, nostalgic content has become an increasingly popular trend, combining memories of past cultural experiences with modern digital storytelling techniques. Nostalgic reels frequently include references to childhood experiences, classic music, earlier television shows, school memories, and older cultural trends that evoke emotional responses among viewers. The purpose of this research is to examine how nostalgic reels influence the consumer perception of Generation Z audiences. Generation Z represents one of the most digitally connected generations, spending a substantial amount of time on social media platforms where they encounter large volumes of visual content. Understanding how nostalgic themes affect their emotions, engagement behaviour, and perception of brands is therefore highly relevant for digital marketing strategies. The study uses a descriptive research design and collects primary data through a structured questionnaire distributed among 100 respondents belonging to the Generation Z age group. The collected data was analysed using percentage analysis to identify patterns related to social media usage, emotional responses to nostalgic content, and its influence on brand recall and consumer perception. The findings indicate that nostalgic reels create positive emotional engagement among viewers and encourage higher levels of interaction, including liking, sharing, and commenting on content. Many respondents also reported that nostalgic themes make certain brands more memorable. The research highlights the importance of nostalgia as an emotional marketing strategy that can strengthen the relationship between digital content and consumer perception in the modern social media environment.