A MULTI-DIMENSIONAL ANALYSIS OF CHALLENGES AND PROSPECTS FOR CASHEW ENTREPRENEURSHIP IN INDIA
Sowmya H K, Dr. Pallavi S. Kusugal
1.Department of Studies and Research in Economics, Tumkur University, Tumakuru, Karnataka, 2.Department of Economics, University College of Arts, Tumkur University, Tumakuru
Abstract
The purpose of this paper is to provide an overview of the changes in the Indian Cashew Industry. India will continue to be the leader in the cashew industry, with a total area under cultivation of 1.19 million hectares, and processing approximately 794,900 tonnes of Raw Cashew Nut. Despite being the largest producer in the world, however, there is still a very large structural difference between the size of India's production and its processing capability, as India has approximately 3,900 organised and unorganised processing units that can handle approximately 1,000,000 tonnes of raw nuts annually, resulting in India having to import between 0.80 million and 1.30 million tonnes of raw nuts from West African countries. This paper will assess the dualistic character of the Indian Market, which has established itself as both the second largest exporter of cashew kernels and the largest consumer. Rising demand for cashew products will create an excellent opportunity for aspiring entrepreneurs.
The entrepreneurial landscape for entrepreneurs is challenging due to many factors including the extreme volatility of Raw Cashew Nut prices, a tight labour market with around 95% of the estimated 1.5 million workers being women. The majority of small-scale units do not have access to automated machinery as well as requiring higher levels of working capital to establish operations. However, an emerging shift toward higher value-added cashew products (flavoured, roasted and organic cashews) and industrial application of by-products presents an opportunity to realise high margins on these products. The following Government initiatives under the Mission for Integrated Development of Horticulture along with export incentives offered by Agricultural and Processed Food Products Export Development Authority (APEDA) and Cashew Export Promotion Council of India (CEPCI), will facilitate the modernisation and increase in local productivity through trialling Ultra High-Density Planting. At present, the industry is reliant on imports for the supply of raw materials. Nonetheless, the results of our analysis have demonstrated there are strong entrepreneurial opportunities through a focus on adoption of technology, development of a brand in the domestic snacking segment, and utilisation of by-products.
Keywords: Cashew, Entrepreneurship, Area, Production, Export, Import
Journal Name :
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EPRA International Journal of Economics, Business and Management Studies (EBMS)
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Published on : 2026-04-02
| Vol | : | 13 |
| Issue | : | 3 |
| Month | : | March |
| Year | : | 2026 |