This study examines the impact of perceived product quality on consumer repurchase intention towards organic food products, with a particular focus on the moderating role of price sensitivity. As consumer awareness regarding health, environmental sustainability, and food safety continues to increase, the demand for organic food has grown significantly. Perceived product quality, including factors such as freshness, nutritional value, taste, and safety, plays a crucial role in influencing consumers’ intention to repurchase organic food products. However, the relatively higher price of organic food may affect consumers’ purchasing decisions, especially among price-sensitive consumers. The study aims to analyze how perceived product quality influences repurchase intention and whether price sensitivity strengthens or weakens this relationship. Data can be collected through structured questionnaires from consumers who regularly purchase organic food products. Statistical techniques such as correlation, regression, and moderation analysis may be used to test the proposed relationships. The findings are expected to provide valuable insights for marketers, organic food producers, and retailers in developing effective pricing and quality strategies to enhance customer retention and repeat purchases in the organic food market.