The rapid growth of social media has transformed traditional marketing strategies and introduced innovative methods for promoting products and services. Among various social media content formats, short-form videos have emerged as one of the most influential mediums due to their high visual appeal, rapid consumption rate, and widespread popularity. Short-form video marketing has become a key strategy where restaurants leverage engaging, bite-sized visual content to capture consumer attention, build brand recall, and influence dining behavior in a highly competitive food industry. Creators and brands establish a strong connection with social media users through creative storytelling, culinary visuals, and authentic reviews, which significantly impact how consumers remember and choose dining establishments. This study, titled “Effectiveness of Short-Form Videos on Brand Recall of Restaurants Among Social Media Users in Pollachi, Tamil Nadu,” aims to analyze how short-form video content affects consumer memory and brand recognition. The research focuses on understanding the role of content entertainment value, video duration, visual appeal, information quality, and user engagement levels in shaping brand recall among consumers. The study also examines the perception of social media users toward restaurant video marketing and identifies specific factors that encourage consumers to remember and visit restaurants based on short-form video content.