RESEARCH FACTORS INFLUENCING STUDENTS ACCOUNTING CAREER PATH: A GHANAIAN PERSPECTIVE


Wilson Elorm Pekyi, Zhang Wenfang, Takyi Kwabena Nsiah, Ofori Charles, Abraham Lincoln Ayisi
Jiangsu University, Jiangsu University
Abstract
Due to increasing demands for the accounting professional and limited studies devoted to the accounting context in developing countries like Ghana. This investigates the objectives to explore the factors influencing students accounting careers paths. A closed-ended questionnaire based on 5-point Likert scale was administered to record response. Data was collected through online survey and shared via WeChat and WhatsApp among the university’s students. The SmartPLS 3.0 was employed to run analysis on 337 valid responses. The research findings include the positive and significant effect of financial benefits, influence of third parties and cost and benefits on students accounting careers path. The model of the study explained 57.2% variation. The research evidenced that among the factors financial benefits has a strongest influence on students’ intentions towards accounting career path. The study also has several theoretical and practical implication for the scholars and practitioner.
Keywords: Financial benefits, influence of third parties, cost and benefits, accounting career path.
Journal Name :
EPRA International Journal of Economics, Business and Management Studies (EBMS)

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Published on : 2021-07-21

Vol : 8
Issue : 7
Month : July
Year : 2021
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