EMERGING TRENDS IN INDIAN BANKING SERVICES-CHALLENGES AND OPPORTUNITIES
Dr.Raju Paila, Dr.Surya Prakasa Rao Gedela, Dr.Srinivasa Rao Pasala
Asst.Professor, G.V.P.College for Degree and P.G.Courses(A)
The economic and financial environment in which the Indian banking system is operating is evolving continuously. Developments in global banking are likely to be conditioned by proposed regulatory changes aimed at ring-fencing commercial banking activities. Today banking is known as innovative banking. Information technology has given rise to new innovations in the product designing and their delivery in the banking and finance industries, customer services and customer satisfaction are their prime work. One of the most significant areas where IT has had a positive impact so on substitutes for traditional funds movement services. With the advent of electronic banking electronic funds transfer and other Similar products funds transfer within time frames which would have appeared impossible a few years age. With networking and inter connection new challenges are arising related to security privacy and confidentiality to transactions. Finally the banking sector will need to master a new business model by building management and customer services with a variety of products and controlled cost to stay in the long run.
Keywords: Environment, Information technology, satisfaction, banking, customer
Journal Name :
EPRA International Journal of Economics, Business and Management Studies (EBMS)
Published on : 2021-07-31