SURVIVAL STRATEGIES AND ORGANIZATIONAL SUCCESS OF INSURANCE FIRMS IN PORT HARCOURT


Nwokolo U. Lucky, B. Chima Onuoha
management, University of Port Harcourt Business school
Abstract
This study examined the relationship between Survival Strategies and Organizational Success of Insurance Firms in Port Harcourt. The study used quasi-experimental research design involving managers, and supervisors. Primary data was obtained using self-administered, structured questionnaire. The population of the study was 140 from 10 purposively selected insurance company in Port Harcourt. A sample size of 102 was adopted using the Taro Yamen formula and the simple random technique was used. The internal reliability of the research instrument was tested using Cronbach Alpha Coefficient and only items that have an alpha reading of 0.70 and above were considered. Spearman’s rank correlation was used for hypothesis testing. The study findings revealed that there is a positive and significant relationship between survival strategies and organizational success. The study recommends that insurance firms should implement polices that guide the formation, development, adoption and implementation of survival strategies.
Keywords: Adaptability, Customer Satisfaction, Increased Market Share, Innovativeness, Organizational Success, Productivity, Survival Strategies.
Journal Name :
EPRA International Journal of Economics, Business and Management Studies (EBMS)

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Published on : 2021-10-04

Vol : 8
Issue : 10
Month : October
Year : 2021
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