This study empirically investigates the relationship between conflict resolution strategies and employee loyalty in insurance firms in Nigeria. The geographical scope for this study was Rivers state and 40 copies of questionnaire were purposively distributed to five insurance firms making a total of 200 respondents. Multiple regression was used in testing the stated null hypotheses and from the findings, we realized a significant relationship between both collaborating strategy and competing strategy on employed loyalty. The study further recommends that Conflicts are neither good nor bad but the approach used in solving it could either bring a lasting positive or negative outcome. Therefore, management should always bear this in mind and adapt where necessary.