Tourism could be a major source of income for the rural mass in several countries and also influences the economy growth and development. Its magnitude was recognized and realized in the Manila Declaration on World Tourism of 1980 as an activity necessary to the lifetime of nations thanks to its direct impacts on the social, cultural, political, educational, and economic sectors of national societies and on their diplomacy. Tourism helps to accumulate a large amount of income to the local economy as well as allied sectors by the by the amount spent by the tourists for the necessities of products and services. It also generates opportunities for employment generation in the tourism sector. Especially in the developing countries with the expansion of tourism sector, there is also a priority for the sustainable environment as people became more and more cautious about exploiting their natural resources. As a result, there’s now increasing agreement on the requirement to push sustainable tourism development to reduce its environmental impact and to maximise socio-economic tourism destinations. With this backdrop the present paper made an attempt to disclose the information about the growth and development, opportunities for the society as well as economy, government’s move towards rural tourism, growth potential of rural tourism, and the steps need to take to promote the rural tourism.