RETAIL MARKETING PRACTICES OF OIL COMPANY OUTLETS OF PUBLIC AND PRIVATE SECTOR-A COMPARATIVE STUDY
B. Ravinder , Prof. D. Sreeramulu
Research scholar, Osmania University
This research aims to determine the impact of retail marketing tactics of oil companyâ€™s outlets in public and private sectors on customer satisfaction in the Telanagna and Maharashtra regions. Participants: The researcher analyzed three primary components: retail marketing strategies, consumer buying preferences, and overall customer happiness. The information was gathered from 720 respondents utilizing a convenience and purposive sample technique and a structured questionnaire that was distributed to the respondents. The data were analyzed using the IBM SPSS program, including the ANOVA, correlation, and t-test. Retail marketing tactics, consumer purchasing preferences, and customer satisfaction were shown to differ significantly between public and private oil company outlets in a comparative study of retail marketing strategies conducted in both public and private sectors. In order to attract clients, these two firms should use a range of marketing strategies while also taking into consideration the results and recommendations for changes in services and facilities.
Keywords: Retail marketing strategies, consumer buying preferences, and overall customer happiness
Journal Name :
EPRA International Journal of Economics, Business and Management Studies (EBMS)
Published on : 2021-12-29