RETAIL MARKETING PRACTICES OF OIL COMPANY OUTLETS OF PUBLIC AND PRIVATE SECTOR-A COMPARATIVE STUDY


B. Ravinder , Prof. D. Sreeramulu
Research scholar, Osmania University
Abstract
This research aims to determine the impact of retail marketing tactics of oil company’s outlets in public and private sectors on customer satisfaction in the Telanagna and Maharashtra regions. Participants: The researcher analyzed three primary components: retail marketing strategies, consumer buying preferences, and overall customer happiness. The information was gathered from 720 respondents utilizing a convenience and purposive sample technique and a structured questionnaire that was distributed to the respondents. The data were analyzed using the IBM SPSS program, including the ANOVA, correlation, and t-test. Retail marketing tactics, consumer purchasing preferences, and customer satisfaction were shown to differ significantly between public and private oil company outlets in a comparative study of retail marketing strategies conducted in both public and private sectors. In order to attract clients, these two firms should use a range of marketing strategies while also taking into consideration the results and recommendations for changes in services and facilities.
Keywords: Retail marketing strategies, consumer buying preferences, and overall customer happiness
Journal Name :
EPRA International Journal of Economics, Business and Management Studies (EBMS)

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Published on : 2021-12-29

Vol : 8
Issue : 12
Month : December
Year : 2021
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