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(
    [id] => 6395
    [paper_index] => 202112-07-009224
    [title] => RETAIL MARKETING PRACTICES OF OIL COMPANY OUTLETS OF PUBLIC AND PRIVATE SECTOR-A COMPARATIVE STUDY
    [description] => 
    [author] => B. Ravinder , Prof. D. Sreeramulu 
    [googlescholar] => https://scholar.google.co.in/scholar?as_vis=0&q=eprajournals.com&hl=en&as_sdt=0,5&as_ylo=2021
    [doi] => 
    [year] => 2021
    [month] => December
    [volume] => 8
    [issue] => 12
    [file] => 134am_4.EPRA JOURNALS 9224.pdf
    [abstract] => This research aims to determine the impact of retail marketing tactics of oil company’s outlets in public and private sectors on customer satisfaction in the Telanagna and Maharashtra regions. Participants: The researcher analyzed three primary components: retail marketing strategies, consumer buying preferences, and overall customer happiness. The information was gathered from 720 respondents utilizing a convenience and purposive sample technique and a structured questionnaire that was distributed to the respondents. The data were analyzed using the IBM SPSS program, including the ANOVA, correlation, and t-test. Retail marketing tactics, consumer purchasing preferences, and customer satisfaction were shown to differ significantly between public and private oil company outlets in a comparative study of retail marketing strategies conducted in both public and private sectors. In order to attract clients, these two firms should use a range of marketing strategies while also taking into consideration the results and recommendations for changes in services and facilities.
    [keywords] => Retail marketing strategies, consumer buying preferences, and overall customer happiness
    [doj] => 2021-12-29
    [hit] => 2397
    [status] => y
    [award_status] => P
    [orderr] => 4
    [journal_id] => 7
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economics, Business and Management Studies (EBMS)
    [short_code] => IJHS
    [eissn] => 2347-4378
    [pissn] => 
    [home_page_wrapper] => images/products_image/2.EBMS.png
)
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