FACTOR INFLUENCE ON CONSUMER PERCEPTION TOWARDS GROCERY BRANDED PRODUCTS IN TELANAGNA
Assistant professor, Osmania University
The aim the present study is to examine the factor influence on consumer perception towards grocery branded products in Telanagna. Data were collected from 500 respondents using convenience sampling with the help of structured questionnaire delivered to them. The data was evaluated using the IBM SPSS software, including ANOVAs test. The results revealed that demographic factor such as gender has shown significant association with purchasing preference of brands grocery products; but age, occupation, Family Type, Education Qualification, Family Type, Place, Marital Status, Family Size and income level has not shown association with the purchasing preference (H01). Selected factors have significant impact on the consumer gender, place and marital status towards purchasing branded grocery products (H02). This research study will be beneficial to retailers in the development of novel tactics to retain both new and current consumers, according to the findings.
Keywords: Brand, Grocery products, consumer, purchasing preference, demographic
Journal Name :
EPRA International Journal of Economics, Business and Management Studies (EBMS)
Published on : 2022-01-11