IMPACT OF CONSUMER BUYING BEHAVIOUR ON GROCERY PRODUCTS WITH RESPECT TO OFFLINE (Physical) MARKET


M.Shankaraiah, Prof.V. Shekhar
Research Scholar, Osmania University
Abstract
In present scenario the customer behavior will be changing day by day. The customer behavior will change in the period on regular customer buying behavior. The associated changes need to bring in our seller’s partners serving the marketplaces online. Will the changing customer habits will have an impact on the way online and offline business? The study covers the impact of customer behavior on fast moving consumer goods in Hyderabad in Telangana State. The study reveals the impact of customer behavior of grocery on online and offline market.
Keywords: Technology, Costumer Behavior, Offline Market.
Journal Name :
EPRA International Journal of Economics, Business and Management Studies (EBMS)

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Published on : 2022-01-25

Vol : 9
Issue : 1
Month : January
Year : 2022
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