stdClass Object
(
    [id] => 6738
    [paper_index] => 202203-07-009776
    [title] => INSURANCE COMPANY MARKETING STRATEGIES: A COMPARATIVE STUDY OF PUBLIC AND PRIVATE COMPANY
    [description] => 
    [author] => Arya Praveen Kumar, Prof. D. Sreeramulu
    [googlescholar] => https://scholar.google.co.in/scholar?cluster=1333702496959552773&hl=en&as_sdt=0,5
    [doi] => 
    [year] => 2022
    [month] => March
    [volume] => 9
    [issue] => 3
    [file] => 359pm_4.EPRA JOURNALS 9776.pdf
    [abstract] => The current research looked at the insurance marketing strategies influence on buyers buying preference in Hyderabad, Telanagna state. Researcher used multi-stage random sampling method and primary data collected from 520 buyer’s respondents and 48 agents respondents from the select Public and Private sector using a standardised questionnaire. The research data was analysed using ANOVAs, correlation and Independent t-test in the SPSS 23.0 version to arrive at the final results and conclusions. According to the study’s findings, marketing strategies has a significant impact on the purchase preference of Select Public and Private Health Insurance Company; correlation results reveals that Marketing Strategies, Motivation factors, income and source of information has strong correlation with Purchase Preference; t-test revealed that income level, Motivational factor, marketing strategies, Purchase preference has a significant mean difference between public and private insurance companies
    [keywords] => Marketing strategies, Health insurance, motivation factor, purchase preference, Public and private sector
    [doj] => 2022-03-28
    [hit] => 3694
    [status] => y
    [award_status] => P
    [orderr] => 4
    [journal_id] => 7
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economics, Business and Management Studies (EBMS)
    [short_code] => IJHS
    [eissn] => 2347-4378
    [pissn] => 
    [home_page_wrapper] => images/products_image/2.EBMS.png
)
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