stdClass Object
(
    [id] => 6873
    [paper_index] => 202204-07-010034
    [title] => EVALUATION OF THE ACTIVITY OF COMMERCIAL BANKS FROM THE CUSTOMER'S POINT OF VIEW
    [description] => 
    [author] => Makhamadjanov Akbar Makhamadalievich
    [googlescholar] => https://scholar.google.co.in/scholar?cluster=12640194149851388409&hl=en&as_sdt=0,5
    [doi] => 
    [year] => 2022
    [month] => April
    [volume] => 9
    [issue] => 4
    [file] => 9.EPRA JOURNALS 10034.pdf
    [abstract] => The article emphasizes the scientific and theoretical characteristics of evaluating the effectiveness of marketing activities of commercial banks. A methodological approach to assessing the activities of commercial banks from the customer’s point of view is proposed. The influence of the types of services offered by the bank on the development of customer relations in commercial banks was assessed. Based on the results obtained, the level of customer relations in commercial banks was assessed. 
    [keywords] => banking, banking marketing, relationship marketing, NPS, CR, CSI, FCR, plastic cards, depository, loans
    [doj] => 2022-04-27
    [hit] => 1409
    [status] => y
    [award_status] => P
    [orderr] => 9
    [journal_id] => 7
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economics, Business and Management Studies (EBMS)
    [short_code] => IJHS
    [eissn] => 2347-4378
    [pissn] => 
    [home_page_wrapper] => images/products_image/2.EBMS.png
)
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