Marketing is the human activity directed at satisfying needs and wants through an exchange process. Marketing is social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. The prosperity of every business unit depends upon the efficiency with which its goods are marketing. Marketing occupies a vital role in the organization of business units. If the marketing functions are not fruitfully carried out. If will affect the existence of a business concern. Goods should be made available to the ultimate customer at all time. All activities which are involved in the process of transferring goods from the place of its manufacturer to the ultimate consumer some under the preview of marketing. After the Second World War especially in the 50’s and 60’s the size and character of markets in many countries of the world charged enormously. There was a substantial increase in population, the disposable income of the average family increased; new industrial concern sprang up rapidly; a great variety of new products and service become unnecessarily difficult became of the high intensity of competition. Abundant choices were made available to the customer and customer began to occupy a place of unique importance. The industrial firms had to ensure that any complaint from the consumer about the replaced was attended promptly; if the product needed replacing it had to be replaced if it required after sales servicing if had to be provided and that meant the emergence of marketing. Now a day it becomes necessary to develop new marketing techniques in maintaining the existing customers and in meeting the new ones. The most important change in the present day market is that quality standards earliest determined by the marketer have been now determined by the customer. Marketing begins with assessment of customer concerns and end up with the evolution. During the years of growing complexities the management needs more and more information to reduce the uncertainties involved to introducing new product. It is related with needs, wants and demands, products, value and satisfactions.