The purpose of the research work is to substantiate theoretical principles and develop organizational and methodological recommendations for improving the management of poultry farming efficiency. In accordance with the goal, the main objectives of the study were determined: - study of the organizational and economic aspects of the formation, current state and efficiency of development of industrial poultry farming; - substantiation of theoretical provisions that determine the economic content, criteria and indicators for assessing the efficiency of poultry production in modern conditions; - development of methodological aspects of organizing production efficiency management and recommendations for improving the economic mechanism of management in poultry farming organizations; - determination of recommendations for rationalizing the production management system and improving its information base in the conditions of on-farm calculations in poultry farming.