This paper is about the dynamic and evolving landscape of the agricultural sector in India, focusing on the significant innovations and disruptions that are reshaping its contours. Agriculture, being the backbone of the Indian economy, has witnessed a series of transformative changes in recent years, driven by technological advancements, policy reforms, and changing consumer preferences. The objective of this research is to analyse the multifaceted dimensions of these innovations and disruptions, highlighting their impact on productivity, sustainability, and the livelihoods of millions of farmers across the country. Through a critical assessment of emerging trends and challenges in awareness to approach direct customers for their produce through digital mode. This paper seeks to offer valuable insights for policymakers, stakeholders and scholars interested in the agricultural sector's ongoing metamorphosis in India and how this change contributes to achieving sustainable development goals, such as poverty alleviation, food security, and environmental sustainability.