FROM THREADS TO THRIVING: INCOME GENERATION AND EMPOWERMENT OF RURAL WOMEN VIA EMBROIDERY
Dr. Krutika Bhate, Ms. Nisha Singh
Department of Extension and Communication, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda, Vadodara, Gujarat
Abstract
Embroidery, an ancient craft of fabric decoration, holds cultural and economic significance. This project aimed to promote skill development and income generation through embroidery training among rural women and adolescent girls in Angadh and Karodiya villages. The initiative sought to empower participants by enhancing their embroidery skills, fostering financial independence, and reviving Indian regional embroidery as a cultural heritage. The project followed a systematic three-phase approach—planning, implementation, and evaluation—covering 35 participants (17 in Angadh and 18 in Karodiya). Training sessions included hands-on learning of embroidery stitches, design tracing, and final product creation, alongside e-marketing and business training. Participants were taught the 4Ps of marketing and how to establish social media business accounts to expand their reach. The project successfully enhanced participants' creativity and economic prospects. A high majority (97%) of the beneficiaries benefited economically, while ninety-four percent planned to leverage social media for business promotion. The initiative fostered self-employment, adaptability, and entrepreneurship, ensuring continued embroidery practice post-training. By integrating traditional skills with modern marketing, this project contributed to women’s empowerment and sustainable livelihood development.
Keywords: Rural Women, Adolescent Girls, Income Generation, Skill Development
Journal Name :
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EPRA International Journal of Agriculture and Rural Economic Research (ARER)
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Published on : 2025-07-04
| Vol | : | 13 |
| Issue | : | 7 |
| Month | : | July |
| Year | : | 2025 |